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[1]Rapidly Social media is splintering and fragmenting as more
users find it increasingly interesting and their passions residing on social
networks platforms over hours. It will interest you to also know that Social Media is
beyond just using it for online engagement, jokes and fun. [2]Apparently,
Social Media has evolved and now we are speaking about marketing, reach outs,
business and money. To achieve these, you have to study your social media
objectives, audiences & analysis.
The use of social media today is
becoming more important globally, especially by companies, religious
organizations and government agencies. This is evident in the recent wide
spread of social media access in Nigeria and Africa at large. The present rate
of social media usage and access in Africa is amazing; [3] taking a
country like Nigeria for instance, out of 21 million people that make up
Lagos, the country’s most populous city recorded about 87% of Facebook users
access their Facebook account from their mobile phones making it the second
largest mobile Facebook access in the world and over 1.5 million tweets emanating
from the country, placing it at number 3 in terms of the number of tweets
emanating from the continent [1]Here
are some of the latest facts, figures and statistics to help keep you on top of
the rapidly changing social media ecosystems. This INFOGRAPHIC map is provided by
Social Media Week, Lagos.
References:
[2] Trending Dig [2013] http://trendingdig.com/social-media-for-business/
[3]Tech Talk Africa
[2013] http://techtalkafrica.com/nigerians-and-social-media-infographic.html#ixzz2JIZvgYUj
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